Commercial vs. Theatrical Headshots: What's the Difference?

Headshots and Cold Brews – Scottsdale & Phoenix Actor, Kid, and Business Headshots

If you're getting new actor headshots, you've probably heard the terms commercial and theatrical. But what's actually different about them?

Both should look like you. The difference is what the image communicates to casting.

What Is a Commercial Headshot?

Commercial headshots are generally bright, warm, and approachable. Think about the types of actors you see in commercials for restaurants, healthcare companies, retail brands, tech companies, and everyday products.

A genuine smile and friendly energy often work well here. Wardrobe can be lighter and brighter, with pastels and other inviting colors helping create the right feel.

The goal isn't simply to take a photo of you smiling. A good commercial headshot should make you feel relatable and believable for the types of commercial roles you're likely to be submitted for.

What Is a Theatrical Headshot?

Despite the name, a theatrical headshot isn't just for theater. In the acting industry, theatrical headshots are generally used when submitting for film and television roles.

These images often have a more grounded or dramatic feel. Expression may be more subtle, and wardrobe tends to work well in darker colors and earth tones like olive, navy, or brown.

That doesn't mean every theatrical headshot needs to be serious. Your expression should still make sense for your casting type and the roles you're pursuing.

Do Actors Need Both?

Many actors benefit from having both commercial and theatrical options, particularly if they're being submitted across commercial, film, and television projects.

But your headshots shouldn't look like two completely different people.

Whether we're creating a bright commercial shot or something more cinematic, you should still look like you.

At Headshots & Cold Brews, our actor headshot sessions in Scottsdale are designed around your individual casting range. Rather than applying the same formula to every actor, we build each look around what you can realistically use when it's time to submit.

Book Your Headshot Session

If you’re ready to update your actor or business headshots in Scottsdale or Phoenix, visit: HeadshotsAndColdBrews.com
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Dustin James Leighton

Dustin James Leighton is a Director, Cinematographer, and established American voice actor. Beginning his career in New York City, he became one of the youngest talents signed to ICM Partners’ voiceover department. He is part of the Transformers franchise as the voice of Autobot Evac and later trained in cinematography at the ASC Masterclass in Los Angeles. Today, he works nationwide as a Director/Director of Photography and mentors actors through Leighton Atelier, home to North America's premier professional film ensemble.

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